Relationships, Data, and Revenue.
A data-driven strategy and approach to achieve
the best outcomes for our partners.
We are in the business of creating value for our investors and property management partners by tailoring our approach to the individual asset. Whether the focus is cash flow, asset preservation, our approach is centered on combing three elements that are critical for success: Being Revenue Focused, Data Driven, and Relationship Based.
Data Driven vs. Data Informed
We live in a micro-moment world and Self storage is the epitome of a micro-moment business. Our data shows that on average, self storage customers rent a unit only three days after their first search. Unless an operator is utilizing real time marketing and revenue management data to make real time decisions, customers are lost and investment targets are not met.
Our enterprise-class business intelligence and analytics platform unifies all of our data sources so that we can see the entire story as it is happening in real-time.
As a result, our strategies and decisions are based on the most relevant, up to date and accurate information. This ability provides us a competitive advantage and enables us to out-perform our peers on a consistent basis.